What exactly is bespoke CRM? In a nutshell, it is any digital software or web-based service which allows you to get a customised version of the programme, specifically designed and built to your specifications. What differentiates this from a ready-made CRM solution is that the bespoke one is made on your needs and requirements, so it will benefit you in a number of ways. These ways are quite simple and straightforward, and we will discuss below.
The simplest way of ensuring maximum ROI with a bespoke crm solution is quite self-explanatory: if you previously were using an off the shelf solution that did not have the necessary features to excel, then obviously you will be earning a large saving by switching to bespoke. The reason why third party integration is beneficial is that it allows you to make use of all the benefits of the programme without having to make any technical modifications at all. For instance, it is common for an IT company to have a number of PCs and laptops at their disposal, all of which have various functions but as they are not all on the same network, integration becomes necessary.
Another benefit that bespoke crm solutions offer is time management. You will no longer need to juggle your various roles and monitor the productivity of each of them separately, as everything can be monitored from a single point. By allowing staff to view, edit and search data at the same time, more can be done in a shorter period of time, and costs can be kept down. This of course applies to the larger organisations where there may be hundreds of employees.
However, this benefit doesn’t just apply to large businesses. Small and medium sized businesses can also benefit greatly from an integrated system. With a bespoke crm solution, customers can expect to receive prompt customer service, as well as the added security of knowing that their business processes are all under the same roof. In addition, sales and support can be conducted between different locations, reducing the need for employees to travel to each location for these services.
Many people often worry about the cost of getting started with an integrated solution. In fact, you can expect to pay less than half of what you would pay to purchase a standard pre-configured system. The reason for this is that many of the components of an integrated solution are designed as part of the standard product, rather than being replaced. This means that you will get everything that you need at the start, rather than being presented with a selection of different products when you order your customised solution. As a result of this you are likely to pay a lot less for your bespoke crm solution than you would for an off the shelf product.
For some companies, it may not make sense to buy a bespoke crm solution. However there are always benefits to customising an existing system – for example it can make it easier for your sales team to understand how your new system works. In addition, you can always choose to implement some of the features of a new system yourself. This way you can reduce the risk of introducing new errors into your system by using your existing knowledge to make sure that your new system functions as effectively as possible.
If you are not sure whether your business needs a bespoke crm solution then you should consider how customers feel about standardised software. For many people it can be hard to work out how a computer program which contains thousands of different pieces of software can be considered ‘standard’. However, with a bespoke crm solution you will know exactly what features you can include in your own system – and how these features will help your customer-base. By choosing to implement some or all of the new features in your system you can ensure that your customers will notice how much more effective your system is, and will want to purchase any products you sell. Additionally, the inclusion of these features will allow you to save a considerable amount of money on hiring new employees to man your call centre.
You should also consider whether it is feasible to implement a bespoke crm solution internally. In most cases it will be cost-prohibitive to hire employees of your own to man your call centres, and so buying an existing system and incorporating its features into yours could save you a lot of money in the long run. However, if your budget does not allow for external user of your CRM solution then you might have to go down the path of buying custom-made software – and even here, many of the best benefits of using bespoke or development services are to be found when you buy third party software.